Bodog Poker is the poker arm of the Bodog, which was founded in 1994 by Calvin Ayre as an online gambling company. Bodog later attempted to diversify into a media company with bodogFight, a mixed-martial arts business, as well as record label Bodog Music, but those projects were shut down in 2008.
Like other big sites, Bodog has a team of professional players representing the site. As of 2001, Team Bodog is made up of Evelyn Ng and Amanda Musumeci. At the time of his victory in the 2006 World Series of Poker Main Event, Jamie Gold was also a member of Team Bodog. The young and talented David Williams and Jean-Robert Bellande were also Team Bodog members.
After the passage of the UIGEA, the Bodog.com business was sold to the Morris Mohawk Gaming Group. This was done in order to change the Bodog business model to one where Bodog has technically ceased direct operation of all gambling-related sites. Instead, Bodog licenses its name to a third party company for the rights to run those sites under the Bodog brand name: the main licensee being the Morris Mohawk Gaming Group, which runs the Bodog.com site. Calvin Ayre compares the Bodog brand licensing business model to the Virgin brand founded by Richard Branson.
Unlike most other large online gaming companies, Bodog did not abandon the US market after the UIGEA. This was especially surprising considering that Bodog's charismatic founder Calvin Ayre has been very vocal in stating his distaste for the Department of Justice. In interviews, he basically taunted them and dared them to come after him. Oddly though, Bodog didn't accept Canadian customers until 2009.
On June 13, 2007, the District Court of Nevada issued a default judgment against Bodog in a patent infringement claim filed by "1st Technology LLC" As a result, the Bodog.com URL was seized. That day the Bodog site was moved to a new URL, "newbodog.com," and ater to "bodoglife.com". In 2009, the Morris Mohawk Gaming Group, though not a party to the litigation or the judgment, settled the case with 1st Technology and acquired all of the seized domains. The case was dismissed and the default judgment was completely vacated by the Nevada court on April 1, 2009.
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